#WarOnDisposable

WITH THE ANNOUNCEMENT OF THE OMNIA BOTTLE,
WARE FITNESS WAGES WAR ON ALL DISPOSABLE BOTTLES.

PUBLIC SERVICE ANNOUNCEMENT

The fact of the matter is that plastic waste is out of control. There are two main culprits: plastic bags and plastic bottles. Both disposable, but only one is still untouched and prevalent as ever. In attempts to reduce plastic waste, California became the first state to ban single-use, or disposable, plastic bags and charge for reusable plastic bags. Many cities and states followed suit. However, no legislative attempts to reduce disposable plastic bottles have occurred. In fact, branded water and flavored drink makers are more abundant than ever. Ergo, this war will focus on the latter.

WHAT ABOUT RECYCLING?

Unfortunately, the recycling campaigns of the past have been in vain because, only recently, making new plastic is less expensive than recycling plastic due to lower oil prices. In turn, this causes the prices of recycled plastic, as it is the alternative, to fall due to less demand. Since the cost of the process to recycle plastic is virtually constant and an overhead, countries who collected their plastic waste with hopes of a monetary reward for recycling it might end up having to pay to recycle their plastic. The problem is now clear. The result is countries abandoning their national recycling efforts and policies.

SO WHAT'S THE SOLUTION?

Raise oil prices. Just kidding!
Cleaning up the mess? Charities involved with picking up after our mess are great - especially charities involved with cleaning up ocean waste - and are definitely necessary because we’ve already made a truly big mess. However, this effort is not a preventive solution.
I know what you’re thinking. We can't ban plastic. Plastic is a great thing. It has benefited our society and the way we make tools. We use plastic for a vast amount of things, from our cell phones to bike helmets that save lives. Getting rid of plastic is not the solution either.

THE SOLUTION IS TO SWITCH FROM BEING A DISPOSABLE TO A REUSABLE SOCIETY.

Essentially, to stop making that massive mess in the first place because recycling is too much of an economic factor to be reliant on. Therefore, the War on Disposable will have three stages. Each phase introduces a new product aimed at taking down a new target.